A majority of the population probably hears "fashion" and thinks "Oh, God, what's the new unwearable thing? Please say Bjork's swan dress is making a comeback." - But we firmly believe fashion and style don't have to be as out-of-reach as Bjork's bird business. (To be clear: We like Bjork.) Fact is, you're only as fashionable as your most casual outfit...Okay, so Mayka just made that up, but you get the picture.

Being relaxed and easygoing can come through in your clothes. Every woman needs an easy-to-wear outfit just as much as she needs a trusty LBD.

Potluck Paris Pensee Ring

Tulu Sequoia Drawstring Hobo in brown

80%20 Shoes Marlee Grey Seersucker Flat Sneaker

Tulle Hooded Cape in slate

Here's Round 2 of Mayka's Las Vegas recap. In this sample, you'll see a bit of trade, a bit of show, and a bit of...nighttime activities. They say what happens in Vegas stays in Vegas, so that's why nobody took pictures of Paris Hilton when she clogged the line for XS or texted showed her shoe collection at Platform.

Everything else, though? It was simply too good to not share with you. Click through to see who got married!

Crow's a new label we've just brought to MOXSIE FIRST. Great colors and so easy to wear. They even fit Shilpa's (Director of Merchandising) difficult-to-size wrist!

Platform, oh Platform. More footwear designers than there are feet! Here's a glimpse of All Black's booth, from afar.

On the more indie tip, Pool Trade Show boasted a lot of new creativity that's swiftly on the rise. Sora Designs was a part of the Cash & Carry section, and this point I had to swiftly walk away. Too many options, so little cash...(Those taxi rides up and down the Strip add up!)

The Hundreds included MOXSIE in "The Miami Heat of the Internet" in a pic with Yu-Ming, Wendy, and me, which would make this picture the "San Jose Sharks of Street Style." (What? It's hard to pick a solid Bay Area sports team!) Here's Yu-Ming Wu of Freshness Mag, Bobby from The Hundreds, and Wendy of Nitro taking a break from roaming SLATE. (They guy doing either a complicated handshake or checking his phone in the back left is the Keith Hufnagel, the skate legend behind HUF.)

We went to Matt Bernson's first annual Band Bash at Beauty Bar, where we also ran into fellow footwear designers Darin from Heyday Footwear and Ce Ce from 80%20 Shoes. I wore my Matt Bernson Vespers for the occasion, and he thanked me personally. (Ladies, in case you were wondering, the Vespers are super comfortable, and yes, I was able to dance in them.)

We were walking through Aria when we spotted a girl with awesome styling. "Ooh, she's wearing cool garters," I said, and then someone replied, "Yeah! I love her hat, too!" Surprise! Turned out it was Angela from Hellz. That's her in between Hellz mastermind Lanie and Hellz marketing whiz Brittany. They were set to party. But they're always dressed that perfectly anyway.

We also got a shot of me with some of my favorite guilty pleasure rappers. Click through for more!

Last week the worlds of fashion, retail, marketing, editorial, and...lots of people descended upon Vegas for the semi-annual MAGIC trade show. It's a busy time. Spanning multiple hotels and multiple conventions centers, there's a lot of heat and a lot of clothing, shoes, bags, and accessories.

It was Mayka from Marketing's first fashion trade show, so we assigned her with the task of capturing all the happenings of Las Vegas in one big recap. The recap got so big she had to split it up. Here's part one.

It's fun playing "Spot the MOXSIE" in crowds. We caught one sales rep wearing Matikos.

Trade shows prove to be the perfect place to learn more about brands from the people who know them best. Ateliers Arthur's designer hails from South Africa!

You also get to touch base with people you've only got e-relationships with. (You know, e-relationships? Communicating solely through email, Twitter, Facebook...) The Hellz crew is always a source of inspiration in the simple art of dressing and inciting creativity.

Easily my favorite photo of the week! (I keep wanting to call it "the weekend.") I have to be completely honest, I was hesitant at first, but Native Shoes ended up saving my feet after tons and tons of walking.

It's such a tease to look at all the designs at such an early stage in production. The collections on display last week were actually for Spring/Summer 2011. That's too far away! I just wanted to buy everything! Particularly everything by Miss Wax:

Really excited that there are brands out there on a mission to propagate comfort! OeTZI3300 is the new Birkenstock:

Click through for even more! (And remember, this is just Part I...)

Today's delivery of September issues has us beaming with pride. Just so happens the editors at Vogue dig Urbanears' Plattans in army green and think they're perfect to pull off this Fall's ever-important Rocker Girl look. Makes sense, right? If you're gonna dress like you go to the best concerts, you need a stylish element that actually delivers sound whenever you're not within actual vicinity of those concerts.

So there you go: Urbanears are Anna-approved.

Click through to see our small-time celebrity moment in one of our favorite local magazines!

We ran into 80%20 Shoes designer Ce Ce Chin at MAGIC and got all giddy thinking about her Fall line coming to MOXSIE FIRST! The worlds of print and Web have been getting super excited about 80%20's Fall boots. Teen Vogue loves the flirty ruffles that soften the otherwise work-ready Heide, which we've just debuted on FIRST today:

Wendy Lam of Nitrolicious has been eyeing the Adair ever since 80%20's lookbook crossed her desktop.

We feel spoiled and lucky to be offering five 80%20 srtyles for pre-order before any other stores get these shoes.

If you love 'em now, you're only going to love 'em more when they arrive early at your doorstep.

The Eliotte Boot in cocoa particularly reminds Mayka of hot chocolate...

Click through to see more of the 80%20 collection lined up for MOXSIE. We can't wait for Fall!

Pretty sure any article that aligns shoes with burgers means the writer really likes the shoes. Now give me a burger!

Once you've established a successful business, growing that business will typically follow a logical evolution, unless you don't believe in evolution, in which case, you own In N Out. Now give me a burger! For a company making its logical evolution from streetwear, HUF Footwear.

From certifiable skateboarding legend Keith Hufnagel (who's been hooking up dope street- and skate-wear in SF since HUF opened in '02) comes his first-ever in-house, single-branded shoe line just dropped in both high and "low cuts", cuz who doesn't like a little toe cleavage? High-tops include the Hupper (red, black or blue canvas upper, rubber outsole with suede HUF logo detail), an almost identical Hupper Numero Uno edition (featuring a stylized No. 1 on the heel), and the HUF 1, with a suede upper featuring two brand labels that read "Dirtbag Crew," a gum bottom and a vulcanized sole, perfect for long Treks. Low-top options range from the boat-soled Genuine (mid-top silhouetted slip-on in navy or olive with just four total grommets), to the more lace-heavy and skateboarding standard Choice, which comes in black or red with a heel panel made of leather, so needless to say Chris Berman's brusquely demanding it come home and bang him.

-Thrillist, HUF Footwear: Keith tries kicks

A bunch of things crossed my mind but I can’t remember what came thru first when we got ‘The Call’…

“All my files from when I first started Hellz in 2005 to now… GONE.”

“All of my portfolio work from my early years at 555 Soul, Rocawear, etc… GONE.”

“All my pictures from the time Bam & I first got together in 2002 to our first cab ride together in NY to the birth of my nephew, Miles… GONE.”

-Lanie, violated.

While we were out in Vegas for the fashion trade show MAGIC, Hellz' LA headquarters was robbed. Please send them your love and support. We have no doubts that Lanie and the crew will bounce back from this with newfound energy, and we hope that you'll join us in wishing them nothing but positivity.