Pretty sure any article that aligns shoes with burgers means the writer really likes the shoes. Now give me a burger!

Once you've established a successful business, growing that business will typically follow a logical evolution, unless you don't believe in evolution, in which case, you own In N Out. Now give me a burger! For a company making its logical evolution from streetwear, HUF Footwear.

From certifiable skateboarding legend Keith Hufnagel (who's been hooking up dope street- and skate-wear in SF since HUF opened in '02) comes his first-ever in-house, single-branded shoe line just dropped in both high and "low cuts", cuz who doesn't like a little toe cleavage? High-tops include the Hupper (red, black or blue canvas upper, rubber outsole with suede HUF logo detail), an almost identical Hupper Numero Uno edition (featuring a stylized No. 1 on the heel), and the HUF 1, with a suede upper featuring two brand labels that read "Dirtbag Crew," a gum bottom and a vulcanized sole, perfect for long Treks. Low-top options range from the boat-soled Genuine (mid-top silhouetted slip-on in navy or olive with just four total grommets), to the more lace-heavy and skateboarding standard Choice, which comes in black or red with a heel panel made of leather, so needless to say Chris Berman's brusquely demanding it come home and bang him.

-Thrillist, HUF Footwear: Keith tries kicks

There's no reason why guys can't dress up with a palette that goes beyond black, grey, and blue jeans.

Mimoco R2-D2 Mimobot Flash Drive

Native Shoes The Miller Sneaker in torch red

Hot Air Apparel Santa Fe Flyer Tee

Incase P-Rod Basic Skate Pack

The Shoe Game and other sneaker freaks have been going ape ish over Heyday's Holiday 2010 short film. Directed by Anthony Brooks and featuring singer/songwriter Michael Jaymes (in a much more savage role than usual), it'll be a welcome break to your day.

A battle-scarred warrior seeking inner peace is hunted by a supernatural force. The warrior draws his sword for the final time as hunted becomes hunter…What does this have to do with Heyday? Perhaps, a metaphor for the independent design brand slaying the big labels.

It’s not hype, it’s Heyday.

Until the holiday delivery drops, you can check out the Fall Super Shift (with a translucent ankle strap) and convertible JK high-top/low-top (at right) on MOXSIE FIRST. Available for pre-order starting...yesterday, but only up for a week.

We know summer just started, but for some of you guys, summer school just started. Whether you're racking up on credits or taking classes for personal enrichment, here are a few options to look hip in the classroom while staying cool.

Arka Classic Execution T-Shirt

Super Sideviews in grey

Incase P-Rod Backpack in olive

Native Shoes Miller Sneaker in shell white

This week, we're giving props to the men who mix music. Whether you're spinning for the big leagues or just for yourself, there are a few standard pieces of equipment that you're going to need in addition to your turntable kit (or mixing software).

eskuche 33 1/3 Headphones in silver

Warrior Footwear Half-Fly Slip On Sneaker in black

InCase Hardshell Case 13" MacBook Pro in frost

No Mas Lonsdale London Tee in black

Our focus goes to the men, this time, maybe because we have Iron Man 2 on the brain. (Did anybody else's eyes bug out when Larry Ellison made a cameo? Before Stan Lee? Movie franchising is defying expectations these days!) Based on what our own customers have been buying, it looks like guys like simple up top with specially selected shoes and accessories to portray their personalities.

Marine Layer Classy Polo in wintergreen

Storm Circuit MK 2 in slate

Heyday Footwear Super Shift Premium in emerald python and black

Mimoco Star Wars Luke or Han Storm Trooper Unmasked Mimobot (Blind box! 50/50 chance of getting Leia's brother or Leia's lover.)

What's the point of owning awesome clothes if you don't wear them in awesome places? We're jealous of everyone making the trek to Indio this weekend for MGMT, Jay-Z, De La Soul, and (maybe) Thom Yorke - but we're looking forward to your recaps! If it's your first time at Coachella, be aware that the desert heat is no excuse for skimping on style. Festival goers are just as diehard about their outfits as they are about their music, so be prepared!

P.S. HYDRATE.

Dolce Vita Vita Judy Yellow Dress - Dress light and layer. It's the way to deal with desert extremes. And it's more fun to dance in.
Anything Super! - That sun is no joke.
Matiko Emma in Natural - Coachella takes place on a bunch of polo fields. It's dusty. And you're going to want to let your feet breathe.
Pretty Little Thing Flying Swallow Necklace - Layer your necklaces, or go for an opera length chain.
Skinny Vinny Nikko in Grey - You'll need a handy dandy water bottle holder. Plus, how else are you going to store your schwag?

Vestal - Bring a watch, and make sure it's from a timekeeping company that was inspired by music. Hitting up your list of must-see acts isn't going to be successful if you don't countdown to Passion Pit's set.
Marine Layer - Polos for the polo fields! Get it?...
Eskuche - It may seem strange, but festival goers still bring their own music to listen to at Coachella. If you're going to join the bandwagon, you may as well be the coolest kid in the tent with retro-industrial eskuches.
Unruly Heir - Shorts: Check.
Generic Surplus - Casual, comfortable, and on-point with this year's "I'm [still] on a boat!" theme.