GENERIC SURPLUS
Designed in USA
Generic Surplus remains an unassuming extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a ”generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.
The Generic Man brand sought to confront market orthodoxy by dispensing with labels and logos in favor of quality construction and elegant simplicity. Generic Surplus, in turn, represented the best of American sportswear with a restrained hand: mute or neutral color palettes, unpretentiously simple and practical design designed to be broken-in and personalized by the wearer. The brand has created tremendous online and editorial buzz among shoe-enthusiasts who appreciate the military inspired “surplus” appeal and appealing price points.
MOST POPULAR
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Work Boot Suede Grey
$72$54 In stock
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Wino Canvas Dark Grey
$58 In stock
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Wharf Army Canvas
$65$48 In stock
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additional fees may apply -
Wing Tip (Pointy Oxford) Grey Suede
$72 In Stock
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Hunting Low Suede Grey
$70$53 In Stock
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Plimsol Black Canvas
$58 In Stock
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Hunting Low Suede Tan
$70$53 In Stock
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Hunting Hi White Canvas
$62$47 In Stock
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Military Hi White Canvas/Suede
$72$54 In Stock
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Wharf Army Canvas
$65$48 In Stock
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Wino Heather Grey
$58$44 In Stock
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Hunting Hi Suede Black
$68$50 In Stock
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Hunting Low Suede Black
$70 In Stock
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Wharf Suede Natural
$74$56 In Stock
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Work Boot Suede Camel
$72$54 In Stock
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Work Boot Suede Grey
$72$54 In Stock
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Wino Canvas Dark Grey
$58 In Stock
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Plimsol White
$58 In Stock
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