GENERIC SURPLUS
Designed in USA
Generic Surplus remains an unassuming extension line of The Generic Man, a brand that produced its first collection in 2006 but whose philosophical journey began in 1997. More than a decade ago, founders Brandon Day and Kevin Carney began what they call “a case study in adultism” in their NYC loft, determined to define the meaning of adulthood. They emerged with the concept of “Newdult,” a ”generic man” who's tired of ostentatious street wear and luxury's unattainable pricing.
The Generic Man brand sought to confront market orthodoxy by dispensing with labels and logos in favor of quality construction and elegant simplicity. Generic Surplus, in turn, represented the best of American sportswear with a restrained hand: mute or neutral color palettes, unpretentiously simple and practical design designed to be broken-in and personalized by the wearer. The brand has created tremendous online and editorial buzz among shoe-enthusiasts who appreciate the military inspired “surplus” appeal and appealing price points.
MOST POPULAR
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Mens Plimsol Sneaker Grey Mesh
$65 In stock
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Mens Wing Tip Sneaker (Pointy Oxford) Grey Suede
$72 In stock
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Mens Chukka Sneaker Military
$85$51 In stock
MOXSIE RECOMMENDS
Mens Boat Shoe Sneaker Olive
Be a simple kind of man, with a clean-cut kind of look. Generic Surplus’ Boat Shoe in olive will keep you covered through all your worldy travels, marine vessel or not. The simple man’s “non-branded elegance with confidence and boldness that go beyond...
$76 In stock
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Mens Half Brogue Sneaker Khaki
$76 In Stock
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Mens Boat Shoe Sneaker Olive
$76 In Stock
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Mens Wharf Sneaker Navy
$65 In Stock
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Mens Apache Sneaker Khaki
$80 In Stock
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Mens Trail Boot Rust
$76 In Stock
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Mens Plimsol Sneaker Chocolate
$58 In Stock
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Mens Apache Sneaker Dark Grey
$80 In Stock
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Mens Borstal Plimsoll Sneaker Khaki/Rust
$65 In Stock
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Mens Topanga Slip On Sneaker Black Mesh
$50 In Stock
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Mens Topanga Slip on Sneaker Khaki Mesh
$50 In Stock
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Mens Plimsol Sneaker Grey Mesh
$65 In Stock
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Mens Mid Deck Boat Shoe Sneaker Olive Canvas
$68 In Stock
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Mens Wing Tip Sneaker Cognac
$85 In Stock
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Plimsol Sneaker Black Canvas
$58 In Stock
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Mens Mid Deck Boat Shoe Sneaker Black Leather
$77 In Stock
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Womens Slip On Sneaker Khaki Mesh
$50 In Stock
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Womens Dury Oxford Black Canvas
$89 In Stock
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Womens Dury Oxford Grey Canvas
$89 In Stock
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Mens Wing Tip Sneaker (Pointy Oxford) Grey Suede
$72 In Stock
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Mens Mohawk Sneaker Navy Leather
$85$51 In Stock
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Wing Tip Sneaker (Pointy Oxford) Black Suede
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Mens Chukka Sneaker Military
$85$51 In Stock
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Mens Mid Deck Boat Shoe Sneaker Khaki Canvas
$68$48 In Stock
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Mens Boat Shoe Sneaker White Leather/Canvas
$72$51 In Stock
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Mens Boat Shoe Sneaker Grey Leather/Canvas
$72$51 In Stock
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Mens Hunting Low Sneaker Suede Tan
$70$35 In Stock
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Military Hi Sneaker White Canvas/Suede
$72$36 In Stock
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