HELLZ BELLZ

Designed in USA

Hellz was born the brainchild of Lanie & Bam in the gritty streets of New York and let loose upon the world in 2005. Hellz aims to reintroduce strength, individuality, and sexual empowerment with a sassy, balls to the walls approach. Kill that cutesey, helpless, damsel in distress noise; the bad girls, bookworms and divas alike are represented. To reflect a woman deeper than the hyper-feminine stereotype. Hellz calls to all women to confront conformity, tear down boundaries and rewrite the rules. From the back alleys to the art galleries, the suburbs to Broadway, wake up, take charge and let it be know, “Long Live Hellz!”

The fall 2009 collection includes colors such as navy, red, elephant grey and black and each garment’s fabrication is of the highest fidelity. Traditional garments, such as the hoodie, have been given the Hellz treatment; they have been transformed into amazing fashion-forward pieces. Unique new silhouettes can be found in the delivery as well. The Style Warriors denim program also features a highly stylized jean called the “Taxi”, which comes in a black vintage wash and features functional padding for added comfort.

Great attention to detail, use of color and emphasis on form, function and durability in addition to the powerful, independent, fashion savvy female philosophy that is Hellz culminates in a refreshing take on modern fashion.