HEYDAY

Designed in USA

HEYDAY - noun - the period of a person's or thing's greatest success, popularity, or vigor. Heyday is a design-driven brand focused on combining disparate creative elements to form an entirely new style--one that is equally at home on the streets of Tokyo or New York. Heyday traces its design roots to the authentic wedge-soled work boot made popular by Tokyo's elite trend setters and part of the classic American workingman's uniform. The use of premium leathers, comfort features and original design throughout the entire line separates the collection from all other street wear influenced athletic products on the market.

Heyday was founded in 2006 by Boston-based footwear designer Darin Hager. Hager has been a professional designer since 1995 and has worked with a diverse group of brands, including Puma and Sperry Top-Sider. Like most designers, Darin had always dreamed of having his own brand to showcase his own designs, undiluted by corporate design committees. Darin's design methodology is called Shoe Math and involves combining several different concepts or trends to create something completely new. Recognizing a void in the current retail environment for unique design concepts, Heyday aims to cater to the niche of enlightened consumers looking to wear thoughtfully designed footwear with an original point of view.