Thunderbird Hotel Red Tee

The days when a fighter's training itself could be a draw for a hotel in the Catskills or Las Vegas are gone now, disappeared with 15-round title bouts and the voice of Don Dunphy. But before the pay-per-view era, in addition to the public relations value of having every pre-fight story in the papers mention the establishment, a hotel could actually sell tickets to watch the training. James Brown's Night Train. All aboard. All Aboard. The Night Train.

This t-shirt commemorates one the most iconic of those training camp haunts, The Thunderbird Hotel, which hosted legions of fighters over the years, including the great Floyd Patterson and his fearsome nemesis, Sonny Liston. Iconic photos and film were shot of Liston training at the Thunderbird wearing this t-shirt, punishing his sparring partners and skipping rope to what became known as his theme song,

The brand got its start in 2004 when Chris Isenberg began to create t-shirts for himself and friends, which referenced iconic moments in sports and celebrated his childhood athletic heroes. After receiving a steady stream of compliments, protests, and requests to purchase on the street, he began offering limited run pieces in stores. From its inception, No Mas was something between a streetwear brand and an art project, as Isenberg was especially focused on what the New York Times Magazine called “the deeper meaning of sports."