SLVDR

Made in USA

SLVDR- pronounced "sal-va-dor".

Born in California and influenced by the world SLVDR creates high quality, well considered designs in apparel. The SLVDR aesthetic is deeply rooted in timeless design and attention to detail. The casual Southern California lifestyle of growing up at the beach, mountains and empty pools combined with inspiration from travels around the world mix together to form the inspiration for design. Attainable luxury summarizes the brand direction in that SLVDR provides premium materials and finishes for a reasonable price.

The script word mark represents the idea of hand made simplicity and organic creative. Technology has improved our productivity and ability to communicate but will never replace the human act of creation.

The logo represents a global community and illustrates that we are all connected in some way. Whether you live in Berlin, Hong Kong or Los Angeles there is a common thread that connects us all.

Part of the SLVDR mission is to get donated action sports products to deserving youth around the world. Surfing, Skating and Snowboarding played key roles in the development of SLVDR and it is the wish of the brand to help give the same opportunities for growth to others who believe in progression and expression.